Dove × SHE Weekend
Consumer media targeting
Selected for a cross-account consumer assignment to build media targeting and share earned-media outreach responsibility for Dove x SHE Weekend.
Philadelphia · PR / Editorial / Culture
Make the story worth telling.Then make it travel.
I’m Sara Krane, a Philadelphia-based PR and communications professional working at the intersection of earned media, brand storytelling, and editorial voice. I’ve supported consumer activations and national campaigns for brands including Dove, CVS Health, and Johnson & Johnson — and publish independent writing on style, identity, and culture.
What I bring to the table.
01 / PRESS
Earned media with editorial instincts.
National pitching, media targeting, reporter relationships, launch support, and media intelligence.
02 / BRAND
Stories built for real audiences.
Consumer activations, executive storytelling, brand voice, and cross-functional communications.
03 / CULTURE
A writer’s point of view.
Original essays, curated creative work, and a strong interest in fashion, style, and culture.
01 / Professional work
Selected communications work.
Examples of earned-media and editorial work across agency and in-house roles. Descriptions reflect my contributions; shared campaign outcomes are labeled accordingly.
CVS Health × Alex Morgan Foundation
Local broadcast outreach
Owned priority local broadcast outreach for a consumer-facing activation, generating coverage interest from KTLA.
Johnson & Johnson OTTAVA
National launch support
Supported launch-day earned-media pitching for the surgical robotics announcement as part of a campaign that secured interviews with Reuters and industry publications, plus 41 additional stories.
Campaign results reflect team efforts.Editorial strategy & brand voice
In-house communications
Led editorial strategy and wrote bylines, case studies, blogs, video scripts, and executive communications, working with clinical and marketing partners to make complex subjects accessible.
02 / Independent work
Words, with a point of view.
Professional storytelling and a personal editorial voice — two sides of the same instinct to make ideas resonate.
Featured essay · Somehow We Mend
fashion as healing
An essay on clothing, self-expression, identity, and why what we choose to wear can mean more than meets the eye. Published May 12, 2026.
Professional writing
SKrane Studio
A curated archive of PR materials, editorial pieces, and creative copy.
Independent creative work
@thxitssaras
A self-managed Instagram presence and ongoing space for personal creative expression.
03 / About me
I build stories for work. And write them for myself.
My professional background spans agencies and in-house teams, with experience in media relations, executive content, research, editorial strategy, and cross-functional communications.
My independent projects let me explore the human side of storytelling — particularly where style, identity, and culture meet. I’m bringing that same curiosity to the next chapter of my career in fashion, beauty, lifestyle, and consumer communications.
Earned mediaBrand communicationsEditorialConsumer PRFashion + lifestyleContract + full-time